Stearns & Foster
Stearns & Foster
A complete reimagining of the Stearns identity and story applied to every facet of the brand’s presence.
Role: Strategy, Concept, Design, Identity Development
OLD LOOK
It’s a day in the life of the ultimate bedroom.
Natural light is the connective tissue in this series that illustrates the luxurious intimacy of how personal spaces and relationships interact to create a finely crafted refuge to be shared and experienced throughout the day.
ROLE: Concept, On-Set Art Direction (photographer and stylist)
Photography by Laurie Frankel
Revamped Product Design & Details
Every consideration was tailored for this luxurious product story to reflect the foundational values of the brand. The result is a beautifully redesigned product launch that incorporates a host of specialized flourishes that both reinforce and modernize the Stearns & Foster heritage.
ROLE: Product Development; Ideation and concept of collections product design details: sourcing and sampling fabric swatches, defining metal finishes & leather colors, embroidery, handle design and construction suggestions, thread color
Tools of Retail
Las Vegas showroom design and ideation, point of purchase bed displays, demo units, and printed books to support the product line.
Role: Strategy, Concept, Design, Product Design and Construction Direction, Space Design
Concepted and designed an demo unit that showcases the luxurious bed materials in an interactive, informative, and interchangeable experience reflective of the brands finest details.
Beauty through Details
Multimedia campaign focused on craftsmanship and heritage of Stearns & Foster brand.
More than just a mattress, it is a masterpiece designed, crafted and hand-signed by masters.
Role: Strategy, Concept, Design and Layout
Concept board for one of three 15-second spots for national and co-branded television advertisements.
#StearnsSignatureSnap. Stearns lovers worldwide signing their love for the brand one snap at a time, organically extending your engaging print campaign. Using Snapchat, owners will post images of their Stearns mattresses along with their own signature in hopes of social recognition.
Designed at Figure 8 Creative for Tempur + Sealy International
